Guide to Software Marketing

Intro
This concise article will tell you in plain English how you can promote your software easily and effectively.

Submit your software
I recommend submitting your software to upload.com. It costs $79 dollars a year, but is well worth it. It will display your product on download.com and its partner network made up of 20 other major download sites. Download.com is so popular that if your product was only listed on download.com it would still be worth the yearly fee.

Use Rudenko's (submit.rudenko.com) software submission service to submit your software to hundreds of software archives. Unlike auto-submit programs, Rudenko has employees manually submit your software to each archive so it is less likely to be rejected.

Rudenko's software submission service is also beneficial because most of the software archives will have a link to your website. Relevant pages that link to your website increase your link popularity. The higher your link popularity the better your search engine ranking will be, especially in Google. Rudenko's software submission service costs $70 and if you include "David Mahler - 10% discount" in the comment field you will receive 10% off.

Promote through your website
If you have a website than you can promote your software for free by utilizing effective search engine optimization techniques.

The two key factors for search engine optimization are effective titles and clear body text. Make sure that the titles are relevant, unique to each page, and include key phrases that are likely to be searched. Body text should be clear, concise and saturated with key phrases. Feel free to add your key phrase as many times as it seems natural to do so. Before you publish your masterpiece, test your website copy by reading it out loud to yourself or to a friend. If it sounds awkward you probably need to take a few of those key phrases out. Remember it is important to write for both people and search engines.

For more information on search engine optimization I highly recommend highrankings.com.

Have someone else do the work
Websites like shareit.com and cj.com allow you to partner with affiliates that distribute your software for you. This is an easy way to get your product out there but you can expect to pay a commission to the affiliate.

Conclusion
Whether you are a sole proprietor or a major corporation, these software marketing techniques will be effective in promoting your software.

David Mahler started his business (Small Business Services) creating websites in 2002. His company has since extented his services to Intranet design, database design and website copywriting.

MORE RESOURCES:

Microsoft: New software not Symantec, McAfee rival - Reuters

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/0i-0fd=Rurl=http://news.bbc.co.uk/1/hi/technology/7737520.stmcid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNGdZTkf35TNc812b-j9KmQWEy_K5Aimg src=http://news.google.com/news?imgefp=ZEi3QvPWjUEJimgurl=newsimg.bbc.co.uk/media/images/45151000/jpg/_45151313_windowsindex.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.reuters.com/article/technologyNews/idUSTRE4AI7T420081119cid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNEWap8kobFhHkPRVWAsJRK3i1QSaQMicrosoft: New bsoftware/b not Symantec, McAfee rival/abrfont size=-1font color=#6f6f6fReutersnbsp;-/font nobr23 hours ago/nobr/fontbrfont size=-1BOSTON (Reuters) - Microsoft Corp#39;s upcoming security bsoftware/b is not designed to take sales from Symantec Corp and McAfee Inc as it is a stripped-down, b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-1fd=Rurl=http://education.zdnet.com/%3Fp%3D1965cid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNH_MQSp2XgjXDCQuGgFMhcPcAb2RgI really don’t want to use Windows anymore/a font size=-1 color=#6f6f6fnobrZDNet/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-2fd=Rurl=http://www.allheadlinenews.com/articles/7013120895cid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNFpPrafD1Ci3l819DFTrRbYhbCbpQMicrosoft To Stop Paid PC Security Service, Offers Free Anti-Virus b.../b/a font size=-1 color=#6f6f6fnobrAHN/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-3fd=Rurl=http://www.networkworld.com/news/2008/111808-microsoft-drops-onecare-antivirus.html%3Ft51hbcid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNE8tglDxdDxdObNSc-VFG-kCa3RxwMicrosoft to offer free security bsoftware/b/a font size=-1 color=#6f6f6fnobrNetworkWorld.com/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/0-4fd=Rurl=http://www.bizjournals.com/sanjose/stories/2008/11/17/daily43.htmlcid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNHChGWK6P5mkuB_YfbuGBwNg2y04wnobrBizjournals.com/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/0-5fd=Rurl=http://www.internetnews.com/software/article.php/3786246/Microsoft%2BOffers%2BFree%2BSecurity%2BPulls%2BLive%2BOneCare.htmcid=1272030386ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNEnCjFaFWT3B1EEV4IzMk7UPp8TTQnobrInternetNews.com/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272030386hl=ennobrall 285 news articles/nobr/a/font/div/font/td/tr/table

American Software, Inc. Invites You to Join Its Second Quarter ... - MarketWatch

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.marketwatch.com/news/story/American-Software-Inc-Invites-You/story.aspx%3Fguid%3D%257B3B268B55-50D6-4DDF-89D4-2D9832A1DC01%257Dcid=1272655668ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNEkh5qUOzez3jmrOgfCIMc4VS0YtAAmerican bSoftware/b, Inc. Invites You to Join Its Second Quarter b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr33 minutes ago/nobr/fontbrfont size=-1Headquartered in Atlanta, American bSoftware/b develops, markets and supports one of the industry#39;s most comprehensive offerings of integrated business b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-1fd=Rurl=http://www.earthtimes.org/articles/show/american-software-inc-invites-you,631790.shtmlcid=1272655668ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNE02LAVAofRHduGiqCJwYHJMi56-AAmerican bSoftware/b, Inc. Invites You to Join Its Second Quarter b.../b/a font size=-1 color=#6f6f6fnobrEarthtimes (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272655668hl=ennobrall 8 news articles/nobr/a/font/div/font/td/tr/table

New Edition of Email Newsletter Software Delivers Improved Email ... - MarketWatch

HighJump Software Helps Customers Do More in Less Time With New ... - MarketWatch

Turning Technologies#39; TurningPoint(R) Student Response Software ... - MarketWatch

Intrinsyc Software International, Inc.: Leading Device Maker ... - MarketWatch

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/5-0fd=Rurl=http://www.marketwatch.com/news/story/Intrinsyc-Software-International-Inc-Leading/story.aspx%3Fguid%3D%257B0E88B10F-7273-45B8-9EB5-A0032F73EA4A%257Dcid=1272557160ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNGhW3BM1-ZWGUIVc5zQDBDNhAUryAIntrinsyc bSoftware/b International, Inc.: Leading Device Maker b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Destinator navigation bsoftware/b sets new standards for driver safety, ease-of-use, rich content and user interface customization. b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/5-1fd=Rurl=http://www.trucknews.com/PressReleases/FullStory.asp%3FArticleID2%3D3464174cid=1272557160ei=z84lSYvZDo3I9ATI3sW9AQusg=AFQjCNEGoXcS_PejgiqegC3C-Bu3PyO3WwAbout Intrinsyc bSoftware/b International, Inc./a font size=-1 color=#6f6f6fnobrTruck News/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272557160hl=ennobrall 20 news articles/nobr/a/font/div/font/td/tr/table

DataCore Software, Promise Technology and Microsoft Windows HPC at ... - MarketWatch

Research and Markets: Software-as-a-Service in APAC - The Momentum ... - MarketWatch

New Accounting Software Enhancements Recommended and Prioritized ... - MarketWatch

SPSS Delivers 403% ROI for Insurance Company with Predictive ... - MarketWatch

Software - Google News

RELATED ARTICLES

Microsoft CRM: Implementation, Customization, Support - Consultant Overview
Microsoft Business Solutions CRM is present several years on the US software market plus it makes advances in Europe. We expect substantial number growth of Microsoft CRM implementations across USA.

Microsoft Great Plains Customization Tools - Overview
Former Great Plains Software Dynamics/eEnterprise, and currently Microsoft Business Solutions Great Plains was initially designed in the earlier 1990th as the extendable and modular application with its proprietary tool: Great Plains Dexterity, written in C programming language as a shell. This was popular tendency those days -compare with SAP ABAP or Navision C/Side.

Microsoft Great Plains Payroll Module Customization Scenarios
It is now common thing when large corporation selects mid-market ERP or so-called standard functionality MRP solution as its corporate accounting system. Microsoft Business Solutions Great Plains is very good candidate.

Microsoft Great Plains Oil & Gas - Implementation & Customization Highlights
Microsoft Great Plains serves the wide spectrum of horizontal markets. Great Plains could be considered as ERP platform, which you could expand with third party modules or advance with your own in-house custom functionality.

Microsoft CRM Conversation Gateway: VoIP - Implementation & Customization
Microsoft CRM is winning market share step-by-step from such the traditional CRM providers as Siebel, Saleslogix. In this article we'll show Microsoft Business Solutions CRM potential in the VoIP direction.

Is Your Family Protected?
When you think about Security, what do you think of? We all have one device or another to assist in keeping us safe. We have pad locks and security systems to safe guard our home, alarm systems to protect the equipment in our cars, parental controls on our cable TV and satellite accesses.

Great Plains Customization - Programming Auto-apply in Accounts Receivable
Microsoft Great Plains is one of three Microsoft Business Solutions mid-market ERP products: Great Plains, Solomon, Navision. Considering that Great Plains is now very good candidate for integration with POS application, such as Microsoft Retail Management System or RMS and Client Relation Systems, such as Microsoft CRM - there is common need in Great Plains customizations and integrations, especially on the level of MS SQL Server transact SQL queries and stored procedures.

Interactive Mapping Brings Information to Life
What is Interactive Mapping?Interactive mapping is a visual display medium which allows graphing, mapping, and even conversion to PDF of any type of information. This technology is used by national government agencies, airlines, chambers of commerce, ski resorts, and countless corporations to make information accessible and interactive to whomever they present the information.

Microsoft Great Plains: Service Business Customization & Integration Example
Microsoft Business Solutions Great Plains might be considered as ERP platform, ready for customization and integration. Microsoft Business Solutions partner typically does one of the two things: specializes in the industry (in this case it goes for the nation-wide clientele) or specializes in the local or regional market.

Anti-Virus Software
Anti-virus software is used to find, remove or fix files that are infected with computer viruses. Most anti-virus companies release weekly updates of their databases to help keep you safe.

Things You Can Do With Windows XP!
Did you ever give a thought to the number of things you can do with Windows XP? Take your own time and think..

Great Plains Accounting Migration to Microsoft Great Plains - Overview for IT Specialist
This is a short article, written in question/answer/FAQ style to give IT Specialist/developer/programmer balanced top level information on Great Plains Accounting migration to Microsoft Business Solutions Great Plains. If you have Great Plains Accounting as main accounting and ERP system you need to know some technical details on the migration to Great Plains and what is going on behind the scenes.

Spyware, Adware, etc. -- Terms and Common Sense
When reading an article where some term is used often, it is useful to make sure the author of the article and you mean the same. Not surprisingly for those who still remember English lessons at school, every noun ending with "ware" is a mixture of objects having something in common--usually used for similar purposes.

Increase Office Efficiency With One Simple Tool
When you need a phone number, you do a quick search on the Internet and in a few seconds, you've got the information you need. And you probably receive a lot of contact information right inside the emails you receive every day.

15 Questions to Ask Your Software Vendor
When making a decision to buy any piece of software there are a number of criteria typically evaluated. One of the most important elements in the decision process is the strength of the company that builds the software.

What is Spyware? Are You Being Watched?
Find out why Spyware Removal from computers is important and how adware infestations affect your computer, your privacy and your family.Internet users worldwide spend several hours to several days each week browsing or searching the net.

Manufacturing Solutions for Microsoft Great Plains - Overview for Consultant
Microsoft Business Solutions Great Plains has full-featured manufacturing set of modules. In this small article we would like to give you highlights on what kinds of light customization you could deploy, before jumping into Microsoft Great Plains Manufacturing realm.

Corel WordPerfect 7 Macro Programming Example
Case study:A secretary using Corel WordPerfect 7 is often required to carry out calculations and insert the values into invoices or other documents.She does this by entering calculations into either a real calculator and transcribing the answer, or the Microsoft calculator and copying then pasting the result into the document.

Know Linux
Linux essentials:It's free for download but you have to pay a tiny bit to mail order it or buy it from a company. If you're getting Linux for more than 2-3 PCs, you can also get training and support at a small free, if you choose to have it.

Collaboration Software: Index of Collaboration Software Technologies
Collaboration SoftwareCollaboration Software, also known as group collaboration software or groupware, is software which allows cooperation on a business document between multiple parties on multiple computers. Collaboration software also allows the integration and merging of document changes and versions on a business document.